about RWW

Our History

Founded by Dr. Howard Rubin and Mr. Jed Rubin, Rubin Worldwide provides a depth of technology economics research that is unmatched in the industry. Leveraging the world's largest IT and business database, they have served as senior advisors to corporate and political leaders around the globe at Rubin Systems, META Group, Gartner, and Rubin Worldwide. Their work has helped leading companies and nations use technology to drive measurable change and continuously enhance performance.

Notable accomplishments include:

  • The development and annual publication of the Worldwide IT Benchmark Report and IT Measurement Desk Reference at Rubin Systems and META Group, used widely by global 2000 companies
  • Development of the Global Technology Index and State Technology Index, used by both the United Nations and US Senate
  • Participation in the Global Information Economy Working Group of the U.S. State Department's Advisory Committee on International Economic Policy
  • Consultative services to heads of state in Canada, India, the Philippines, South Africa, and the United States, to facilitate development of national competitiveness technology strategies
Thought Leadership

Rubin Worldwide has positioned itself as a thought leader through its:

  • Information and insights from a proprietary 25+ years of research history that provides unparalleled insights into technology and business competitiveness
  • Experience helping companies focus IT investments, reduce costs, and increase value, while developing metrics that can assess spending effectiveness down to the business product level
  • Development of methodologies to determine the relationship between IT intensity and business profitability
  • New initiatives including Green IT analytics, which reflect emerging market trends and enable companies to enhance their industry leadership
  • Deep expertise in serving companies in technology-driven verticals such as financial services, media, telecommunications, and others
  • A track record of driving results that provide companies with leap-ahead advantages
Our Research Capabilities

Our key activities include:

Ongoing research into the interaction between technology and business competiveness and technology and global competitiveness.

Models, methods, and measures that enable organizations to evaluate, maintain, and enhance their competitiveness by:
  • Assessing IT investments and business performance against industry peers and leaders
  • Drilling down IT investment analysis to the business product level
  • Integrating competitive IT data into business processes on a continuous basis
  • Creating a "green IT" culture, by relating compute costs to products